淺析我國(guó)飯店業(yè)的品牌戰(zhàn)略

畢業(yè)論文

淺析我國(guó)飯店業(yè)的品牌戰(zhàn)略
 
摘要: 隨著飯店業(yè)發(fā)展的日益成熟，我國(guó)飯店業(yè)有著巨大的發(fā)展?jié)摿Γ�我�?guó)飯店要想將其潛力充分的挖掘出來(lái)，實(shí)現(xiàn)良好的經(jīng)濟(jì)、社會(huì)效益，就必須走實(shí)施品牌戰(zhàn)略，本文在分析我國(guó)飯店業(yè)的現(xiàn)狀基礎(chǔ)上，提出網(wǎng)絡(luò)技術(shù)策略、集團(tuán)化策略、控制飯店總量調(diào)整地區(qū)分布不平衡策略、多品牌策略、發(fā)展經(jīng)濟(jì)型飯店的策略、培育民族品牌策略、基礎(chǔ)品牌策略等，來(lái)加強(qiáng)我國(guó)飯店業(yè)的品牌建設(shè)。

關(guān)鍵詞: 飯店品牌戰(zhàn)略；民族品牌策略；基礎(chǔ)品牌策略 
                       
A general analysis of the big-brand strategy
of Chinese hotel circle
 
Abstract: There is no doubt that the hotels have undergone a remarkable development in resent years.Chinese hotel circle has immense potential,but in order to make full use of its power and achieve better economic profits,we have to carry out the big-brand strategy.Based on analyzing the present situation and the problems of our hotels,this paper brought about the internet technology strategy,the centralizing strategy,the regulating strategy, the multi-brand strategy,the economical hotel strategy,the home-brand strategy and the fundamental-brand strategy,etc.,in order to do good to the establishment of our hotel brand.

Keyword: big-brand strategy; home-brand; fundamental-brand

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